The Sweet Taste.
Romanticize and enjoy the simplicities of life!
Coffee Break is a specialty coffee brand around the world specializing in many unique flavors - and is not your everyday joe. The company prides themselves on positioning this brand and product in a very unique niche of the coffee market - being the trending ‘Cottagecore’ audience.
The ‘Cottagecore’ audience consists of, but is not limited to: young professionals and students who romanticize the simplicities of life, may enjoy a fashionable and boho aesthetic, and are passionate about sustainability.
This product is aimed at those who are looking for a gourmet treat, with flavors such as Strawberry Shortcake, Raspberry White Chocolate Crumble, and Honey Lavender Cupcake.
Oh how sweet it is!
An exciting and cute take on speciality coffee branding; with implementation of pastel colors, original illustrations, and appealing typography.
After finalizing Coffee Break in the 2d world, the package design has been transformed in its presentation. In Maya 2023, highly photo-realistic scenes were created to assist in conceptualizing this adorable and pastel brand.
Coffee Break was also conceptualized as a coffee shop, and visualized for social media marketing using Figma; with example posts, ad campaigns, and full brand identity implemented in great detail.
