This motion graphic was created to reflect the historic yet modern atmosphere ‘Echo Craft Kitchen’ embodies - with a Prohibition-style bar, tavern food, and craft cocktails. The building was constructed in the 1700’s and has been completely renovated & elevated to provide memorable dining experiences. Here is a nostalgic and exciting take on logo animation; with implementation of bold colors, dynamic typography, and surprising movements - all visually playing on the word ECHO.